Effective Date: January 1, 2025

1. Introduction

    Welcome to the sales product website of WEST GLASS® (hereafter referred to as "this Website" or "we"). We attach great importance to the protection of your personal information and privacy security. This Privacy Policy explains how we collect, use, share, store, and protect your personal data when you use this Website's services, and notifies you of your rights. This policy applies to all users who access or use this Website, including but not limited to registered users, browsing users, and transaction users. We strictly comply with regulations such as the European Union's General Data Protection Regulation (GDPR) and the U.S. California Consumer Privacy Act (CCPA) to safeguard your personal information.

2. Information We Collect

(1) Information You Provide Actively

1. Registration Information: When you register as a user of this Website, we collect your name, email address, username, password, contact phone number, country or region of residence, etc.

2. Transaction Information: During transactions such as product purchases, order placement, and payments, we collect your shipping address, payment methods (e.g., credit card information, bank account details, which are processed through secure third-party payment platforms and not stored in full by us), and order details (including product name, specifications, quantity, price, order date, etc.).

3. Account Information: You can fill in or update your profile in your account, such as company name (if applicable), job title, company address, company contact phone number, etc., to help us better serve you.

4. Other Information: When you contact us for inquiries, feedback, after-sales service applications, etc., we collect your communication content, problem descriptions, and other information.

(2) Information We Collect Automatically

1. Device Information: When you visit this Website, we automatically collect your device information, including but not limited to device type, model, operating system version, browser type, browser version, IP address, MAC address, and unique device identifiers (e.g., identifiers generated by technologies like cookies, pixel tags, and log files).

2. Log Information: We record your visit logs, including visit time, accessed pages, stay duration, click actions, browsing trajectories, etc., to understand how you use this Website and optimize our services and user experience.

3. Location Information: With your permission, we may use your device's location information (such as GPS location or approximate location inferred from IP address) to provide you with product recommendations and services more suitable for your local market.

(3) Information Obtained from Third Parties

1. Partner Information: We may obtain information related to you from third-party partners such as logistics companies, payment institutions, and advertising partners to complete order delivery, payment processing, advertising placement, etc. For example, logistics companies may provide package tracking status, and payment institutions may provide payment success/failure information.

2. Social Media Information: If you log in to this Website through social media accounts (e.g., Facebook, Twitter), we will obtain your public information (such as name, avatar, email) from social media platforms based on your authorization to facilitate your use of this Website's services.

3. How We Use Collected Information

(1) Providing and Maintaining Website Services

1. To register and manage user accounts, ensuring you can log in and use all functions of this Website, such as viewing orders, managing shipping addresses, and checking transaction histories.

2. To process your orders, including order confirmation, delivery arrangement, after-sales service, etc., to ensure smooth transactions.

3. To send you order-related notifications, such as order confirmations, shipping notices, logistics tracking information, transaction completion notifications, etc.

(2) Personalized Services

1. To provide personalized product recommendations and advertising based on your browsing history, purchase records, search history, etc., helping you find products of interest more quickly.

2. To understand your preferences and needs, optimize website content and layout, and enhance your user experience.

(3) Security Protection

1. To detect and prevent cybersecurity risks, protecting this Website and users' information. For example, analyzing device information and logs to identify abnormal logins, malicious attacks, etc., and taking corresponding security measures.

2. To verify user identities, prevent unauthorized access and operations, and ensure only you can access and manage your account information and transaction records.

(4) Data Analysis and Research

    To use anonymized or de-identified information for data analysis and research to understand market trends, user behavior patterns, etc., providing a basis for business decisions and improving service quality and product competitiveness.

(5) Legal Compliance

    To comply with applicable laws, regulations, regulatory requirements, and industry standards, such as providing transaction records to tax authorities for tax obligations or responding to legal inquiries from judicial and administrative authorities.

4. How We Share, Transfer, and Disclose Information

(1) Information Sharing

1. Third-Party Service Providers: We may share your information with third-party service providers (e.g., logistics companies, payment institutions, technical service providers) to complete order delivery, payment processing, website maintenance, etc. We sign strict confidentiality agreements with these third parties, requiring them to process your information in accordance with our requirements and applicable laws, without using it for any other purpose.

2. Business Partners: With your explicit consent, we may share your information with business partners to carry out joint marketing activities or provide richer products and services. For example, sharing your purchase preferences with suppliers to help them offer more suitable products.

3. Social Media Platforms: If you choose to log in through social media accounts or share Website content on social media, we will share relevant information with the corresponding platforms based on your authorization.

(2) Information Transfer

    In the event of merger, acquisition, spin-off, dissolution, bankruptcy, or other similar circumstances involving this Website, if personal information transfer is involved, we will notify you and require the new data holder to continue fulfilling the obligations under this Privacy Policy. If the new holder changes processing purposes or methods, we will require them to re-obtain your consent.

(3) Information Disclosure

    We may disclose your information when necessary, such as to comply with laws, respond to legal requests from judicial/administrative authorities, or protect our/others' legitimate rights (e.g., preventing fraud, safeguarding account security). Before disclosure, we will take reasonable measures to ensure compliance with laws and, where possible, notify you in advance (unless laws prohibit or notification would hinder investigations/law enforcement).

5. Your Rights

(1) Right of Access

    You have the right to access your personal information stored on this Website, including registration, order, and account information. You can view this information by logging in to your account and accessing the profile or order management pages. If you need more detailed information or encounter access issues, contact our customer service team, and we will assist you within a reasonable time.

(2) Right to Rectification

    If you find errors or inaccuracies in your collected personal information, you may request us to correct them. You can modify editable information (e.g., contact details, shipping address) by logging in, and for uneditable information (e.g., registered email), contact our customer service with supporting documents, and we will verify and correct it promptly.

(3) Right to Erasure

    Under applicable laws, you have the right to request us to delete your personal information in the following cases:

1. The information is no longer needed for its original purpose and has no other legitimate uses.

2. You withdraw consent for processing, and we have no other legal basis to continue processing.

3. You cancel your Website account.

4. We process your information in violation of laws.

    Note that deleting personal information may prevent you from using some or all Website services. We will process your deletion request in accordance with laws and inform you of the result within a reasonable time.

(4) Right to Data Portability

    You have the right to request us to provide a copy of your personal information for transfer to other data controllers. Where technically feasible, we will provide this information in a commonly used machine-readable format. Contact our customer service to exercise this right, and we will respond within the specified time.

(5) Right to Object

    In certain cases, you may object to our processing of your personal information based on legitimate interests or public interests. For example, you can opt out of marketing communications at any time via the unsubscribe link in emails. For other processing activities, submit a written objection, and we will evaluate it and inform you of whether to continue processing and the basis within a reasonable time.

(6) Right to Restrict Processing

    When you believe we are processing your information incorrectly, you object to processing pending evaluation, or we process information in violation of laws, you may request us to restrict processing. During restriction, we will only store your information without other processing, except with your consent or for legal compliance/rights protection.

(7) Right to Withdraw Consent

    If we process your information based on your consent, you may withdraw consent at any time. Withdrawal will stop processing based on that consent, but not affect the lawfulness of prior processing. Withdraw consent via account settings or by contacting customer service.

(8) Right to Complain

    If you believe we have violated laws or this Privacy Policy in processing your information, you may file a complaint with local data protection authorities or contact us via the channels provided in this policy, and we will investigate and address it promptly.

6. How We Store and Protect Information

(1) Storage Location

    We store collected personal information on servers located in Europe and the United States to comply with GDPR, CCPA, and other relevant laws. If we need to transfer your information to other countries/regions, we will ensure those locations have data protection levels equivalent to your jurisdiction and safeguard your information via standard contractual clauses.

(2) Storage Period

    We determine storage periods based on legal requirements and processing purposes. For example, order information is stored for [X] years after transaction completion to meet after-sales service and tax audit needs; registration information is deleted or anonymized within [X] months after account cancellation. We delete or anonymize information exceeding storage periods to ensure it cannot identify you.

(3) Protection Measures

1. Technical Measures: We use encryption (e.g., SSL/TLS), firewalls, intrusion detection systems, data backups, and other technologies to prevent unauthorized access, tampering, and disclosure.

2. Administrative Measures: We have established internal management systems and processes, trained employees on privacy and data protection, restricted access to personal information, and ensured only authorized personnel can handle it.

3. Security Incident Response: In the event of a data security breach, we will activate emergency plans, take remedial measures (e.g., notifying affected users, reporting to regulators), and comply with legal requirements.

7. Use of Cookies and Similar Technologies

(1) Cookie Use

    We use cookies to enhance your experience, such as remembering login status, storing preferences, and counting visits. Cookies are small data files stored on your device, typically containing identifiers, site names, and alphanumeric characters.
    We use the following cookie types:

1. Necessary Cookies: Essential for basic Website functions (e.g., login verification, shopping cart). Disabling them may impair some services.

2. Performance Cookies: Collect usage data (e.g., visits, page views, user behavior) to analyze and optimize performance and experience, without identifying you.

3. Functionality Cookies: Store preferences (e.g., language, font size, theme) for a personalized experience.

4. Advertising Cookies: Deliver personalized ads based on browsing history and interests.

(2) Use of Similar Technologies

    We may also use pixel tags, web beacons, and similar technologies to track user behavior, measure ad effectiveness, and deliver targeted ads, often in conjunction with cookies for precise targeting and analysis.

(3) Your Choices

    You can manage cookies via browser settings (e.g., allow/block storage, delete existing cookies). Methods vary by browser; refer to your browser's help documentation. Blocking necessary cookies may affect Website functionality.

8. Third-Party Links

    This Website may contain links to third-party websites/services operated independently. We are not responsible for their privacy policies or data practices. When visiting third-party links, review their privacy policies to understand how they collect, use, and protect your information.

9. Protection of Minors

    Our services are primarily intended for adults. If you are a minor, use this Website under parental/guardian supervision and obtain their consent before providing personal information. We do not actively collect minors' information and will delete it immediately if discovered without guardian consent.

10. Changes to and Notification of this Policy

(1) Policy Changes

    We may update this Privacy Policy due to legal changes, business adjustments, or user needs. We will not reduce your rights under this policy without your explicit consent.

(2) Notification Methods

    We will notify you of changes via Website announcements, email (to your registered address), or other appropriate means. For material changes, we will provide prominent notice before they take effect.

(3) Effective Date

    Updated policies become effective upon publication and supersede the previous version. Continuing to use this Website indicates your consent to the updated policy. If you disagree, stop using the services and request deletion of your information (where legally permissible).

11. How to Contact Us

    For questions, comments, or to exercise your rights regarding this Privacy Policy, contact us via:

Customer Service Phone: +86 15553820372 (7:00–23:00 local time)

Email: westglass@sdwestglass.com

Mailing Address: 195 Huanghe Road, Dongying City, Shandong Province, China

    We will respond within legal timeframes after receiving your inquiry.

12. Dispute Resolution

    Any disputes arising from this Privacy Policy or data processing shall first be resolved through friendly consultation. If unresolved, either party may bring a lawsuit in a competent court.